As mentioned in yesterday’s post, having quality business photos is an important part of your marketing efforts. So often when we do business with a company, the people we are doing business with is just as important as the service or products they offer. Customers today often take time to research a company’s web site, see who they will be dealing with and what they are like. That “About Us” section is as important as ever.
Sometimes the studio head shot is perfect for your needs, but other times photos at your place of business is part of the story you want to present in your message. I had the opportunity to visit One on One Marketing at their Thanksgiving Point office and make photos of their owner and management team at their offices. One on One had a fun office design that incorporated their brand orang throughout the facility. Making the most of this the orange was their primary background for the standard head shots and later the lobby provided a fun background for their company president Nick Greer.
Getting on location is a fun way to make your photos not only stand out from others but also bring in elements tying your web site, marketing materials and the experience of your company all together.
Here are a few photos from this fun company and it’s amazing staff.
This company ended up with dozens of great photos for each of their management staff, giving a variety of options for their various marketing and internal needs. Whether it’s location photos, head shots, or other business photography, getting the right photographer makes all the difference.